ISO TC 176 SC2 Chair Nigel Croft’s consulting firm, The Croft Alliance Global (TCA Global) has opened up three new offices, in Mexico, Brazil and India.
As I’ve noted before, Dr. Croft’s firm is made up nearly entirely of TC 176 members he poached recruited during the development of ISO 9001:2015. Among them are Alex Ezrakhovich, Colin MacNee and Peter Merrill. The company offers “quality management” consulting, which is convenient, since these are the same guys who made ISO 9001:2015 so horrifically confusing, we will all be needing to hire overpriced European consultants to decipher it.
Dr. Croft is the go-to guy for registrars seeking an ISO shill to help them boost their business, and is currently the most prominent promoter for the new standard. Which means, when it all falls apart, we have someone to blame.
But apparently the cash isn’t flowing in too fast, because his website’s blog is up to its nose-holes in spam. This screencap, taken today (Feb 14th) is particularly hilarious:
What his site lacks in ISO 9001 information, it makes up for in ads for moisturizers and news about “feminine snowboarders.” But I do think reader “Best Buy Cyber Monday” was a little harsh about Dr. Croft’s sexual attitudes. Writing ISO 9001 is dull stuff, what he does on his off time is his business!
Anyway, the site is a textbook, blow-by-blow, living classroom on everything you can do wrong with a blog. Post infrequently? Check. Links don’t work? Got it. Don’t bother with spam filters? Sure.
Achingly awkward meta-conscious irony? You know, that the guy the world looks to as the leader of “quality” can’t even get a prepackaged WordPress template to work?
Yeah, that too.
And let’s be really, really honest. As much as it wants to sound as if TCA Global is now… er, “global,” … this just means he got a few of his pals in other countries to take calls. There’s no huge network, no massive infrastructure of office staff, with multilingual receptionists, no reading rooms or corporate jets. It’s a guy with some connections and a bunch of dumb, egotistical friends who bought into a promise that their largely disrespected work on TC 176 could finally be traded for stardom and a higher class of hotel hooker. They will find out soon enough that all they’ve done is created a one-stop shop for processing the impending rage that ISO 9001:2015 users will want to throw at someone.
Seeing as how I am probably one of the only ISO Award Winning ISO 9001 Consultants out there, I await my invitation to join The Croft Alliance. I have my smoking jacket, jar of caviar, and sharktooth-rhinohorn-humanskin hat at the ready.
I’d contact them, but when I click the link on the website, this is what I get:
Christopher Paris is the founder and VP Operations of Oxebridge. He has over 35 years’ experience implementing ISO 9001 and AS9100 systems, and helps establish certification and accreditation bodies with the ISO 17000 series. He is a vocal advocate for the development and use of standards from the point of view of actual users. He is the writer and artist of THE AUDITOR comic strip, and is currently writing the DR. CUBA pulp novel series. Visit www.drcuba.world
