ANAB Triples-Down on False Claim that Its Accreditation “Assures Quality”

ANAB can’t stop committing fraud. Once again, its marketing team has repeated the debunked, false claim that ANAB accreditation in some way assures quality.

This time it was in an LinkedIn post for ANAB’s ISO 17034 accreditation service for reference material producers. For that post, ANAB even made a graphic making the false claim, which is handy because it gives us something we can save for submission to a court later.

 

If you want a fresh copy without my highlighting, here it is… in case, you know. For whatever reason.

This is apparently taken from a blog post on the same subject going back to 2024, which you can find here. That post, written by ANAB’s Online Marketing Specialist, Alexandra Schirn, seems to be the origin of the false claim, at least as it pertains to 17034.

Now, we shouldn’t throw Ms. Schirn under the bus. She’s relatively new to this scene and her expertise is in web marketing and search engine optimization (SEO), not accreditation. But someone at ANAB must have let this post — and the subsequent materials around it — get published. I can guarantee, though, that if someone holds ANAB accountable to this post, ANAB itself will be tossing her under said mass transit vehicle. They always blame the marketing department.

Well, in her defense, that post will definitely ensure “search engine optimization” for attorneys seeking evidence of ANAB’s product liability!

You see, here’s the problem for ANAB. Now they can be held legally accountable to any single defective reference material that makes it to market, because they have told the world — for at least two years! — that their accreditation “assures the quality” of those products.

So, thank you very much, ANAB, for allowing me to add yet one more file to the archives here, for future use.

Meanwhile, to see yet more examples of these false claims by ANSI’s red-headed stepchild, but for other standards, click this post from 2023.