{"id":33549,"date":"2026-02-22T11:28:33","date_gmt":"2026-02-22T16:28:33","guid":{"rendered":"https:\/\/www.oxebridge.com\/emma\/?p=33549"},"modified":"2026-02-22T11:31:42","modified_gmt":"2026-02-22T16:31:42","slug":"video-the-psychological-reasons-for-the-shift-in-quality-management","status":"publish","type":"post","link":"https:\/\/www.oxebridge.com\/emma\/video-the-psychological-reasons-for-the-shift-in-quality-management\/","title":{"rendered":"VIDEO: The Psychological Reasons for the Shift in Quality Management"},"content":{"rendered":"<p>In this video, I look at the major shift in the Quality Management profession, from being a customer advocate to supporting company goals (possibly at the <em><strong>expense<\/strong> <\/em>of the customer), and the possible psychological reasons for why today&#8217;s Quality professionals have embraced this shift. Full disclosure: I am not a psychologist, but I do use one. I combine good therapy with single malt Scotch for added benefits.<\/p>\n<p>&nbsp;<\/p>\n\n<div data-fullscreen=\"disabled\" data-grow data-mode=\"lazyload\" data-oembed=\"1\" data-provider=\"youtube\" data-reset-after-played id=\"arve-youtube-lpvreyqjigw\" style=\"max-width:1080px;\" class=\"arve arve-hover-effect-darken\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:135\/76\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.296296%\"><\/div>\n\t\t\t<noscript class=\"arve-noscript\"><iframe allow=\"accelerometer &apos;none&apos;;autoplay;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-lpvreyqjigw\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube.com\/embed\/LpvReyQJIGw?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0&amp;enablejsapi=1\" frameborder=\"0\" height=\"608\" loading=\"eager\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/LpvReyQJIGw?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=1&#038;enablejsapi=1\" title=\"Psychological Reasons for the dramatic changes to the Quality Management profession\" width=\"1080\"><\/iframe><\/noscript>\n\t\t\t<img decoding=\"async\" alt=\"Psychological Reasons for the dramatic changes to the Quality Management profession\" class=\"arve-thumbnail\" height=\"360\" loading=\"lazy\" sizes=\"auto\" src=\"https:\/\/i.ytimg.com\/vi\/LpvReyQJIGw\/hqdefault.jpg\" srcset=\"https:\/\/i.ytimg.com\/vi_webp\/LpvReyQJIGw\/hqdefault.webp 480w, https:\/\/i.ytimg.com\/vi_webp\/LpvReyQJIGw\/sddefault.webp 640w, https:\/\/i.ytimg.com\/vi_webp\/LpvReyQJIGw\/maxresdefault.webp 1280w\" width=\"480\">\n\t\t\t<button aria-label=\"Play video: Psychological Reasons for the dramatic changes to the Quality Management profession\" class=\"arve-play-btn arve-play-btn--youtube\" data-target=\"#arve-youtube-lpvreyqjigw\" role=\"button\" type=\"button\"><svg class=\"arve-play-svg arve-play-svg--youtube\" focusable=\"false\" aria-hidden=\"true\" width=\"68\" viewBox=\"0 0 68 48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"#1f1f1e\" fill-opacity=\"0.81\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\"><\/path><path fill=\"#fff\" d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" ><\/path><path fill=\"#ccc\" d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,24.34 45.02,23.46 z\" ><\/path><\/svg><\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.oxebridge.com\\\/emma\\\/video-the-psychological-reasons-for-the-shift-in-quality-management\\\/#arve-youtube-lpvreyqjigw\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/LpvReyQJIGw?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=1&enablejsapi=1\",\"name\":\"Psychological Reasons for the dramatic changes to the Quality Management profession\",\"thumbnailUrl\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/LpvReyQJIGw\\\/hqdefault.jpg\",\"uploadDate\":\"2026-02-22T15:43:42Z\",\"author\":\"Christopher Paris\",\"description\":\"Quality Management has shifted from being the customer advocate to now not only saving the company, but also saving the entire world. I look at what psychological aspects may have led a generation of Quality Management professionals to believe their own hype, and the damage this does to the profession... and to customers.\"}<\/script>\n\t\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>I look at the major shift in the Quality Management profession, and the possible psychological reasons for it.<\/p>","protected":false},"author":2,"featured_media":33551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[5,8516],"tags":[14,251],"class_list":["post-33549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","category-video","tag-iso-9001","tag-quality-management","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/posts\/33549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/comments?post=33549"}],"version-history":[{"count":2,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/posts\/33549\/revisions"}],"predecessor-version":[{"id":33552,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/posts\/33549\/revisions\/33552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/media\/33551"}],"wp:attachment":[{"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/media?parent=33549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/categories?post=33549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oxebridge.com\/emma\/wp-json\/wp\/v2\/tags?post=33549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}