Meet Fabio Bertolini, an Italian ISO consultant from Malta who claims to have a totally-not-made-up insight into the actual content of the next draft of ISO 9001.

In a post that could only be described as either “breathless” or “high on crack,” Bertolini declared — as fact — various changes to the upcoming standard, except that it hasn’t been released yet. Yes, a Working Draft was recently completed, but no one outside of TC 176 has seen it, and Bertolini isn’t on TC 176. So, in short, despite everything you are about to read, and despite Bertolini adopting a writing mannerism that makes it appear everything is already written, he’s full-on full of shit.

Here’s his post. The goofy icons are from the original.

🚀 The Next Leap in Quality Management: Unveiling ISO 9001:2026’s New Focus Areas

As the quality management landscape continuously evolves, the upcoming revision of ISO 9001:2026 brings exciting, forward-thinking changes. Let’s dive into what these developments mean for us as professionals:

🌿 Sustainability Integrated with Quality: ISO 9001:2026 is expected to significantly emphasize sustainability, aligning with global environmental and social governance trends. This development marks a progressive step towards eco-conscious business practices intertwined with quality management.

🌐 Digital Transformation in Quality Systems: With the rapid technological advancement, incorporating AI and digital tools will be a game-changer. This integration will not only streamline our quality management processes but also foster innovative approaches to decision-making and problem-solving.

👥 Elevating Customer Experience: Shifting the focus from customer satisfaction to a comprehensive customer experience, ISO 9001:2026 is set to redefine how we interact with our customers at every level. This holistic view aims to cultivate deeper customer relationships and loyalty.

🔍 Ethics and Integrity at the Core: The new standard emphasizes ethics and integrity strongly. This crucial shift underscores the importance of aligning business operations with ethical practices, fostering a culture of trust and responsibility.

🤝 Culture as a Quality Cornerstone: Recognizing the profound impact of organizational culture, the upcoming revision is expected to explore how culture influences quality management. This aspect highlights the role of leadership and the importance of cultivating a positive, quality-driven work environment.

The upcoming ISO 9001:2026 is more than a standard—it’s a vision for the future of quality management.

It gets a lot worse. When dupes fell for his fibs, and praised the content (yes, there are people who think all this nonsense is good) Bertolini layered in tons more saccharine suck-ups to ISO, like these gems:

The anticipation surrounding the release of ISO 9001’s sixth edition is shared by many. We are collectively hopeful that the updated standard will thoroughly capitalize on its new focal points, enhancing quality management. This advancement represents an opportunity to align our practices more closely with the evolving demands of today’s business environment. Let’s look forward to adopting these updates, confident in their potential for further refining and strengthening our quality management efforts.

And:

The journey from the working draft to the final stages is foundational, offering numerous opportunities for stakeholder involvement and feedback. This iterative process is vital for shaping a standard that genuinely reflects the community’s needs. I’m also looking forward to seeing the innovations and improvements TC 176 will introduce in this revision. Let’s stay engaged and contribute to shaping a standard that meets our collective expectations.

And:

Indeed, it’s pretty promising that the upcoming ISO 9001:2026 significantly emphasizes Quality Culture. This evolution in the standard recognizes that quality extends beyond mere procedures and compliance; it fosters a culture that prioritizes continuous improvement, values customer satisfaction, and upholds ethical standards. As we progress, observing how this renewed focus influences and enhances quality management across various sectors will be fascinating. This shift towards a more culture-centric approach in quality management is poised to drive innovation and set new benchmarks for excellence. Let’s look forward to witnessing the transformative impact of these developments in the realm of quality.

Of course, as soon as someone suggested his posts may have been written by AI — they read like something popped out of Chat GPT and not uttered by a human — Bertolini had to make an admission, of sorts. When asked where he got his information, he admitted he got it from … wait for it… ChatGPT:

I’ve employed AI, specifically ChatGPT, to research the developments in the new ISO 9001. ChatGPT uses Bing for web navigation. The report includes links where ChatGPT analyzed the information. I followed these links and read through the content.

So it appears not only did he research his alleged “facts” about the ISO 9001 update on Chat GPT, but we’re pretty sure he’s using Chat GPT to write his posts for him, too. Which explains all the saccharine.

But the best part was when I asked him to explain just how he thinks ISO 9001 would address “artificial intelligence” as he claims:

You said that ISO 9001 will be updated to include “incorporating AI” in the quality profession. What do you think that will look like? Because AI is a tool, and ISO 9001 never discusses tools. It discusses best practices, but never the tools used to perform them. Or do you think ISO 9001 will set requirements for AI usage? Will there be a clause on AI? If so, what would those be? We already have an ISO standard on AI, so I’m curious.

I am serious: if you have some access to the WD or other information, please tell me what LITERALLY will appear in the standard re: AI.

To which, Bertolini just posted this, and fled the discussion:

Like those Star Trek episodes where Kirk makes a computer explode by asking a logical or moral question, I apparently broke Bertolini’s programming.

The whole exchange is interesting, however, in that it shows just how vacuous and plain dumb the people are who support TC 176 and the unnecessary changes to ISO 9001. They can’t craft a sentence without the help of a computer, and have no individual thought process of their own. They just chew up and spit out whatever some authority figure told them, and then — frighteningly — other people follow along.

This is why you can’t have good things, people of Earth.

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